This talk was given at a local TEDx event, produced independently of the TED Conferences. Why and for whom are new typefaces created these days? An outstanding typographer and graphic designer talks about his job, which is a combination of several fields and which remains a mystery to most people.

Born in Czechoslovakia, lives in the Netherlands; worked at Studio Dumbar, before started a design studio in The Hague, Netherlands, where he works in the field of editorial, graphic and type design, combined with part time teaching at the Royal Academy of Arts in the Hague; in 1999 started Typotheque type foundry, in 2000 founded, edited and designed art & design journal DOT DOT DOT; in 2009 co-founded Indian Type Foundry, now writing for various design related magazines; and collaborating on creation of modern dance performances.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)